Web Development
Creating your website is not an easy task. Whether you are an aspiring entrepreneur or running an established business owner, you will face a fair share of challenges while setting up a website. With digitization and increasing user demands, the challenges of setting up a good website will only go up. While there are many challenges that you can overcome, the worst thing you can do is to work hard on your website under the wrong set of assumptions. When creating a website, it is essential to be aware of web development’s common myths to achieve success. The following are some of the most prevalent web development myths you might encounter when you set out to build your website.

Myth – A Large Team Generates The Best Results

Reality

Having a large team does not guarantee excellent results—the technical competence and skills matter more than its size. If you have a small group consists of people with requisite expertise and skill, you are already halfway there. Furthermore, small teams are easier to manage, as the team leader doesn’t have to be vigilant about a small group’s activities. Also, experts with specific skill sets are more likely to execute strategies with ease. While the idea of a large team working on a project in segments is good, it runs counter to what you need for developing a website. Unless you are creating a social network or Amazon replacement, having a large team will lead to fragmentation, poor communication, and free riding. Adding more people to your team is not always provide you satisfactory results. A small team with balanced skills and a shared mindset will drive exceptional results than a large group with dissimilarities and cultural clashes.

Myth – An Good Looking Website Is Enough To Attract Traffic

Reality

Often, the designers focus heavily on an attractive design believing it is the primary factor for bringing traffic to the website. However, this notion cannot be far from the truth. Design is a secondary factor when it comes to driving traffic to a website. Some of the most successful online stores, i.e., E-bay and Amazon, are not the most elegant the designers have to offer. Still, these are the websites that attract a ton of web traffic. When creating a website, you need to focus on various factors apart from an eye-catching design. These factors include:
  • Quality content
  • Reliable hosting service provider
  • Appropriate domain name
  • Keyword integration
  • Overall user-friendliness
Every one of these things is essential for developing a robust website that generates traffic and leads. About 75% of the users judge a website based on its overall functionality, and a good design is only one part of the equation.

Myth – More Features Means More Success

Reality

Many people make the mistake of adding many flashy features to boost conversion, and It does not work. Adding unnecessary features may negatively impact clarity or overwhelm the user and leave them confused, which will lead them to quit using your website. Unnecessary and redundant features make the user experience unreasonably troublesome, damaging your bottom line. According to the Amazon Web Services survey, about 88% of users are not likely to return to a website if they had a poor user experience. Therefore, it is vital to ensure that your website doesn’t overwhelm the user; it should be clean, simple, and minimal with only relevant features.

Myth – Not Every Website Needs To Be Mobile-Optimized

Reality

With most people accessing the internet via smartphones, it is absurd to think that mobile-optimization is not crucial to your website’s success. Today, it is essential to design a fully mobile-optimized website with clear call-to-action buttons, usable forms, and an intuitive interface. A mobile-friendly and responsive website will lead visitors from mobile to read and navigate without resizing and minimum scrolling, thus, making the process smooth. According to research by Digital Apeel, about 62% of the companies that invested in mobile-optimized web design saw a significant increase in sales. A non-responsive site will make the visitor zoom in to read the text and zoom out to view the entire page, making it a chore to use. Users leave within seconds of encountering such a website on a mobile device. An unoptimized website will result in a high bounce rate, leading to a low search ranking.

Myth – Your Work Is Complete Once The Website Goes Live

Reality

A sigh of relief that comes with completing many projects is not present when you finish developing your website. While getting your website to work is an outstanding achievement, the job isn’t over yet. Once your website is live, you have to ensure that product information, prices, client feedback, security extensions, and the overall content get updated from time to time. With the evolution of technology, you will fall out of the mainstream if you don’t keep up. If you don’t frequently update your website, it will negatively affect search ranks. So, it is vital to keep your site up to date when with every new change. Try redesigning your website, complete with a new layout and concept, every 2-3 years, depending on the latest trend. A meaningful site update can keep the audiences engaged. However, don’t overhaul the website just for the sake of it. A significant update without proper planning can significantly deteriorate your website’s user experience.

Conclusion

Constant exposure to technology has given people a default set of notions about web development and how a website should work. However, it is vital for anyone aspiring to create a website to not fall for pointless preconceived notions. These things only become a hindrance in your web development process. With the information about the myth and reality in mind, you can judge what you should focus on and what to ignore when developing a website. Having a robust internet presence is vital to outperform your competitors. You can only have a significant web presence if you avoid the traps and build a website that focuses on technical elements and user experience.

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