Pinterest is way more than just a mood board and wedding inspiration site. It is a medium for people to curate every area of their ideal life and visualize the things they can buy to achieve it.
Brands with photogenic products do well in this space as users view their posts, share Pins, and make purchase products based on what they see in pictures.
Though social media platforms like Facebook Instagram still hold prominence, Pinterest is slowly gaining traction among users and marketers alike.
Pinterest posted $1 billion in revenue in 2019, and according to NASDAQ, Pinterest is doing well and will only grow from here.
There Is A Vast Audience
According to Pinterest, it currently has more than 300 million monthly active users. And these users are following more than 200 billion Pins.
Though young women account for most of the Pinterest users, men are also joining the platform. According to the insights, men made up 50% of the new signups on Pinterest.
Two-thirds of Pinterest’s audience is from outside the USA, so it is excellent news regarding demographic variety. It means that if you want, you can market your product to a global audience using Pinterest.
People Are Ready To Spend
People come to Pinterest with an open mind, and they are ready to make a decision. This attitude explains why Pinterest’s average order value or AOV is about $50 higher than any other social media platform.
The reason for the high AOV is Pinterest’s high buying power of its user base. About 40% of users have an average household income of more than $100,000, and almost 39% are more likely to be active retail shoppers.
Pinterest users open-minded nature, and deep wallets can be great for your business. It is also interesting that about 83% of Pinterest’s weekly users reported having made a purchase based on Pinterest content.
Organic Reach Is Excellent And Free
With Pinterest, you can see excellent results without spending a single penny. According to Pinterest, an average user spend about 14 minutes on their website. During these 14 minutes, people are scrolling, sharing, following, Pinning, and clicking through to third-party websites like yours.
Unlike Instagram and Facebook, content on Pinterest stays relevant for longer as people interact with it long after you have posted it. It means that if users like your posts, they will organically show up over and over, boosting your brand’s awareness, as well as profits.
Additionally, users can generate content for your brand. Add a Pin it button to your product page, and watch as people will Pin and RePin your products without having to lift even a finger.
Paid Reach Is Also Available
Though organic reach is excellent on Pinterest, the returns on paid ads are also quite good. Pinterest reports that about 50% of its users have purchased a product after seeing a Promoted Pin.
Pinterest also provides an excellent interface through their Pinterest Ads Manager
to set up your ads’ goals, set your bid, select your audience, and review analytics. With Pinterest Ads Manager’s help, you can run a successful and profitable ad campaign on Pinterest.
It Is More Than Just Promoting Your Product
Pinterest marketing works best if you carefully curate it. You can include all the product photos you want, but be sure to include pictures of things related to your product or the lifestyle your product is a part of because that will help boost engagement. For example, if you are selling yoga apparel, create a Board dedicated to all things fitness.
When you engage with and attract your audience on more than just the product level, you can cultivate a following that shares your brand’s interests. This method will help you develop a strong relationship with your followers.
When it comes to social media marketing, Pinterest is a no-brainer. It is an excellent place to reinforce your brand’s image and boost your sales.
Pinterest marketing is easy. You need to take some fantastic pictures of your product, create a free Pinterest account, and start posting and Pinning everything your brand has to offer. Put all things on your brand’s Boards and let the people engage with them.