With billions of people using mobile phones, it is essential than ever to create a fully mobile-optimized website. A company can significantly benefit from having a mobile-optimized site.
According to the available data, about 49% of all internet traffic comes from mobile devices. It highlights that if your website is not mobile-friendly, you will lose out on a significant chunk of the targeted audience. Furthermore, research shows around 40% of the users don’t consider visiting a company’s website after encountering a poor mobile experience.
The stats indicate how critical it is to have a responsive website. A business without a responsive website will not survive for long in the online space.
Why Is It Essential To Have A Responsive Web Design?
How often do you come across a website that is just a shrunken version of the desktop site? The frustration a person has when pinching and zooming in to see the content is why responsive web design is essential.
The websites that aren’t correctly mobile-optimized or responsive deliver a poor user experience, resulting in negative impacts on leads and sales.
A responsive web design is user-friendly and incorporates the following benefits:
- Sufficient space to tap on on-screen elements
- No horizontal scrolling
- Readable texts without needing to zoom in
While there are immense benefits of using a responsive web layout, it is necessary to use it correctly. Often, developers make common mistakes that degrade the quality of their website design.
The following are the most common mistakes that developers make and the ways to rectify them.
Common Responsive Web Design Mistake And Solutions
Users coming from mobile devices are typically attracted to websites that are clean and contain relevant images. Any stutter or buffering will immediately turn them off. Some users leave the site if they have to put up with unnecessary things.
Adding irrelevant stuff to your website will only result in an increased bounce rate that will quickly degrade your website’s search engine ranking. The most significant source of clutter on the website is the presence of unnecessary images and videos.
When working with a professional to develop your company’s website
, it is essential to clarify your end-goal. You can convey to the developer what kind of media will not add any value to your website. Having clarity of end-goal will help the developer focus on attracting users and enhancing your website’s quality rather than adding irrelevant media elements.
Device Size as Breakpoints
Breaking down websites into segments by screen size is a fool’s errand. With more than 2.5 billion androids and more than a billion iPhones, it is not practical to adjust your website for every available screen size.
People access the internet from devices with various screen sizes and view your website. If you want to succeed, you will need to create a compatible website with multiple screen sizes, a feat only achievable if you correctly implement the responsive web design principles.
The correct way of solving the screen size problem is by not limiting your website’s design—this way, it can adjust to any screen size.
The best option is to opt for a mobile-first approach. Meaning you need to develop your website for the smallest available screen and gradually scale it to fit the larger screens.
The time of navigating a website with only a mouse is long gone. Today touchscreen interactions are more prevalent than that of the mouse. Smartphones made it second nature for people to use gestures for navigation.
If you fail to implement gesture-based navigation in your website, you can significantly damage the site’s quality and user experience.
The only solution to this issue is to create a navigation system that incorporates common touch gestures. As a designer, it is vital to remember to leave at least 23 pixels margin between elements to avoid accidental touches while a user is interacting with your website.
Some designers tend to hide the content meant for desktop while loading the site on a mobile device. If your website uses similar tricks, you will be disappointed by its performance. Websites containing hidden content don’t load smoothly.
If you hide content or elements while creating your website’s mobile layout, it will load extremely slow, prompting users to quit, thus increasing your bounce rate.
It is better to make sure you do not put any unnecessary content or elements you need to hide. Omitting irrelevant content can help you achieve improved load times.
Large File Size
Visual elements can significantly enhance your website’s value. Visually appealing content typically attracts more viewers to your website.
However, adding more and big-sized elements to your website will increase your website’s load time. An increase in load time will result in an increased bounce rate. According to data collected by Akamai, the bounce rate can increase up to six percent if a page takes more than 1.5 seconds to load fully.
You can optimize the images and videos on your website to reduce their size. You can use various tools for compressing photos and videos, such as TinyPNG or Compress JPG. If you are using WordPress to develop your website, try using the Smush plugin, which will automatically compress the content.
In the current environment, there is no way in which you can ignore responsive web design. However, it would help if you were very careful while implementing the mobile-friendly design because even a trivial mistake can make your website inaccessible to users.
Try keeping in mind the common mistakes people make and the solutions to fix or help you avoid these mistakes.
Creating a responsive web design is not only about fitting a website to a small screen. It is about providing maximum usability without getting limited by the constraints of a small screen.